A recent survey by Santa Cruz Software reveals that artificial intelligence (AI) is significantly transforming the design sector.

Among over 400 U.S.-based graphic designers surveyed, 98% report AI has altered their workflows, and 91% note a positive return on investment (ROI) from adopting AI tools. Creative directors (72%) view AI as a collaborative assistant that enhances creativity without replacing human input.

To stay competitive, 93% of designers have pursued AI training. Designers commonly use AI tools for image and video generation (67%), content creation (51%), and AI-powered design software (45%), showcasing AI’s role in boosting efficiency and innovation.

However, ethical concerns remain. While 65% view AI as ethical, 24% disagree, and concerns about copyright (55%), originality (46%), bias (34%), and privacy (41%) persist. Most designers (81%) are restricted to employer-approved AI tools, reflecting companies’ recognition of the need for ethical standards.

Designers favor AI for specific tasks like generating ideas (74%), client communications (51%), and repetitive tasks (43%), but 68% prefer human oversight for final design decisions.

Preferences for human vs. AI-generated designs are evenly split (46% each), with junior designers more inclined toward AI. Regarding attribution, 59% are comfortable taking credit for AI-assisted designs, though 38% express discomfort.

See the full infographic below…